The Founder’s Journey

In 2022, I launched tuma, my own brand of home furniture and accessories. My vision was to create a fresh, bold product line that fused furniture design, textiles, and ceramics. I acted not just as a designer, but as the Creative Director and Visionary behind the entire brand.

This role required orchestrating a diverse team of furniture designers, textile pros, illustrators, and photographers. It was a crash course in the entire product lifecycle: from the first sketches to manufacturing and bringing the final product to market.

I also owned the Visual Identity, crafting a unique vibe that stood out. Although I had to close the project due to my relocation in 2022, this experience taught me how to bridge the gap between pure creativity and real-world entrepreneurship.

Credits

Creative Direction:
Ilia Tumaikin
‍
Brand Strategy:
Andrey Kuranov
‍
Copywriting:
Anna Karmishina
‍
Design:
Ilia Tumaikin, Kirill Turygin
‍
Illustrations:
Dasha Surma

Photography:
Ira Kolomina
Katya Sikacheva

Fonts

Graphik by type.today

Cooper by Paratype