Project Information
The project concept is built on three key pillars: nutrition, community, and education. This idea is also reflected in the brand name, derived from "inspiration," symbolizing our goal to inspire as many people as possible to make changes through a thoughtful menu and education.
The brand's key slogan, "Creating the future. One plate at a time," echoes these themes. The light and engaging tone of communication fosters a broad community around Inspiro.
The idea of transformation is reflected in the typography, using two fonts in headings. The theme of plant-based nutrition and nature inspiration is conveyed through the color palette and photo style. This style includes close-ups and wide shots of products, highlighting natural geometry. Special attention is given to people in the photo style to emphasize the enlightening, lively, and engaging character of the brand.
Credits
Brand Strategist:
Sasha Ryazanov
Design, Art Direction:
Ilia Tumaikin
Copywriting, Naming:
Vika Barbolina
Project Manager:
Anna Raskova